This advertisement is for a exhibit at the South Carolina State Museum. Upon examining the advertisement, immediately we see a small alien character, a space background, and a speech bubble in the middle that says:
Don't Miss It!!.
Its intended audience are most likely children and their parents. So, keeping the audience in mind, the advertisement does a good job in hooking the children and the parents. First, it hooks the child with a cartoon character dressed in hip, popular clothes. Then, it catches the parents' eyes by Bolding and CAPITALIZING the words: State Museum. They do this because today's parents often want their kids to be educationally active, and a museum is perfect for such.
It also does a good job of covering all the basic information about the exhibit, such as the price, the location, when, and an overview of what is included in the presentation.
What the claim is is that this is a learning opportunity, although not necessarily for just children, that must be implied.
They support this claim by stating some of the things one could learn if they attended the exhibit. They use words like 'learn' and 'examine' to provide some more support that it is a learning activity.
Overall, this advertisement should be successful for grabbing the attention of a youngster and getting them interested in what it might have to offer them for fun.
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2 comments:
Well done. You have convincingly shown the dual nature of the intended audience and clearly tied it to the unstated claim.
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